Company :
Channel Engine
Industry :
Industry :
IT services & consulting
About the Company :
ChannelEngine connects brands and retailers to marketplaces and online sales channels worldwide.
As part of ChannelEngine's multinational marketing campaign, there was a need to develop a set of animated HTML banners targeted to potential clients at various stages of the marketing funnel to showcase what ChannelEngine can do for them.
My role in the project:
As the designer and the project owner of the HTML banners project development I was tasked to choose the creative direction of the project differentiated from the previous campaigns, but yet maintaining the look and feel of the company. Personally, I worked on the assets from their first drafts to their script and finally packaged the final banners ready for publishing.
Tools: Visual Studio Code | Adobe Photoshop | Adobe Illustrator
Tools: Visual Studio Code | Adobe Photoshop | Adobe Illustrator
Animated HTML Ad: Detail 1
The Final Result:
To appeal to the intended audiences, I chose to feature a range of fictional merchants and their products to establish a clear connection to what is being offered in the first part. This is then followed by showcasing different methods through which ChannelEngine can solve the pain points of their potential clients.
The end product was divided into two visually distinct sets, created for A/B testing. Each set consisted of seven different sizes, with different copies and call-to-actions (CTAs) for each size, and was translated into English, Dutch, German, and Italian - resulting in over 450 individual banners.
Final Product: Partial Line Up
