Company :
Channel Engine
Industry :
Industry :
IT services & consulting
About the Company :
ChannelEngine connects brands and retailers to marketplaces and online sales channels worldwide.
To complement a written case study, ChannelEngine was looking to create an engaging video aimed at its prospective clients with a goal to engage and inspire them by showcasing the benefits and impact of using their platform. The success story portrays Petrol Industries' remarkable journey and highlights the role ChannelEngine played in their success.
The process: First storyboards
My role in the project:
As the designer, videographer, and editor on this project, I was responsible for the entire production process from start to finish. I oversaw everything from developing ideas and concepts to directing the creative direction of the project. This included planning every shot in detail, actively shooting , directing, and careful editing both the video and sound. Finally, I also added animation to the project to enhance its overall quality.
Tools: Adobe Premiere | Adobe After Effects | Adobe Photoshop
Tools: Adobe Premiere | Adobe After Effects | Adobe Photoshop
The End Result
To preserve the immersive interview mode while minimizing external distractions, side-view shots were employed, capturing the interviewees in a profile perspective to subtly avoid direct eye contact. To foster a stronger connection with the audience and emphasize crucial information, close-up shots were strategically interwoven with pop-up animated text, showcasing key highlights and numbers. The visual engagement was further enriched by incorporating various B-roll footage from Petrol Industries' location. Notably, the strategic use of B-roll served a dual purpose—offering glimpses of Petrol Industries' environment while subtly highlighting ChannelEngine's active involvement. This was exemplified through carefully curated scenes featuring one of ChannelEngine's employees interacting seamlessly with the team at Petrol Industries.
