Company :
Creative Clicks
Industry :
Industry :
Advertising
About the Company :
Creative Clicks is the world's leading data-driven marketing platform for mobile and beyond .
Creative Clicks embarked on a project to modernize and improve the user experience of their premium gaming portal Izeplay offering award-winning HTML5 games. The project aimed to redesign Izeplay's logo, as well as the portal's overall look and feel. Additionally, a prototype was developed to introduce a credit system and improve the user journey.
My role in the project:
As the design owner of the project, I had multiple responsibilities which included developing a new logo and overall branding. I also conducted research on various gaming platforms to gain insights into the user experience and identify areas for improvement. Based on my findings, I redesigned the page structure and incorporated new features that would enhance the users' experience. Once the redesign was completed, I created the final prototype along with two alternative dark-mode options.
Tools: Adobe Illustrator | Adobe Photoshop | Adobe XD
Tools: Adobe Illustrator | Adobe Photoshop | Adobe XD
Ideation: Alternative dark modes
The Logo
Izeplay is a platform that offers high-quality HTML5 games, and it was crucial to create a design that blends fun and luxury seamlessly. To achieve this, I combined playful shapes with subtle gradients of purple and orange, giving the design a sophisticated yet whimsical feel. This aesthetic was carried throughout the entire portal to ensure consistency and a cohesive look and feel.
The Logo: Before & After
Logo design: typography & color
ThePlatform
The challenge of introducing a credit system on the portal led to various choices made to enhance the overall user experience. Some of the newly added features include the ability for users to quickly access their purchased games in the "my games" section located on the bottom-anchored menu (also newly introduced). Additionally, users can now wishlist games they might want to play in the future but have not yet purchased, as the portal offers hundreds of games. Furthermore, a bottom-anchored menu was added to the portal, enabling users to quickly access their games, go back "home", quickly search for desired games, or check their credit status. To further improve the ease of finding games, a secondary menu based on the game genre was also introduced.
The Platform: Before & After
Overview: newly introduced features
